A paradigm shift, end-to-end targeting and engagement modular platform to drive greater awareness and make significant improvements for the poverty, health, digital, carbon and energy issues facing UK homes today.
Utilising our unique data analysis software and decades of expertise, we work to identify and communicate effectively with those most in need to create healthier homes.
Laser-like Profiling and Targeting
Drawing on over 1000 householder data indices from more than 15 relevant sources and our decades of expertise, we provide a quick and efficient way to help you better understand the needs of the homes in your community so you can communicate effectively and engage directly to navigate them to relevant supporting initiatives.
We’ve created a modular, collaborative approach that enables you to identify, target, engage, measure, and align with the services and skills you have available within your organisation.
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IDENTIFYProfiling, matching, and enhancing housing stock
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TARGETTargeting, predictive modelling, and trend analysis
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ENGAGEEngagement, messaging, PR, and communications
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MEASUREIndependent HACT, wellbeing and social return on investment (SROI)
Our platform matches the characteristics of a property’s energy efficiency with the resident’s socioeconomic traits to implement engagement initiatives quickly and target funding effectively allowing the greatest possible impact on households while delivering against your decarbonisation projects.
Profiling made easy with our Healthy Homes Index™
A comprehensive and unique approach to profiling UK homes by wealth, vulnerability, poverty, archetype, and energy performance. The index efficiently matches the property’s fabric with the residents’ socioeconomic traits to identify the relevant audience for specific educational or engagement campaigns. This greatly reduces the time and costs involved in implementing large cost of living, retrofit and net zero projects.
Contact a member of the Healthy Homes Solutions team for a free demonstration on how the Healthy Homes Index can revolutionise targeting and engagement programmes.
Healthy Homes Solutions Portfolio®
Healthy Homes Solutions’ unique portfolio consists of comprehensive modules to support your needs with a range of functions and data points including: data analysis and profiling, predictive modelling, insight analysis, tailored messaging, campaign creation (design, implementation and management), fully integrated and independent SROI and a full accountability and wellbeing report from HACT (Housing Association Charity Trust).
Talk to our team to build your campaign today.
A Key Differentiator
Where industry today focuses on the fabric of a home, we go two steps further and model in the resident and, most importantly, a full multi-channel messaging, design, and communications programme that we can implement for you, or with you.
Our award-winning marketing and communications specialists, fully integrated across all our programmes, can help solve your key issues by understanding the fabric and resident attributes and providing a fully mapped-out resident engagement programme.
Our multi-channel resident engagement approach
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Stage 1Social Media Advertising
Focus on messaging, targeting, and learning campaigns
Defined geographic locations
Capture engaged targets
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Stage 2Social media retargeting
Likeness, retargeting and interests
Defined geographic locations
Use social media to find wider target audience
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Stage 3Direct marketing
Cross-reference known ‘households in need’
Create direct marketing sonar profile list
Test targeting messaging and application
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Stage 4Door canvassing
Cross-reference known ‘households in need’ from stages 1, 2, 3
Educate face-to-face
Use supporting facts and real-life testimonials and results
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Stage 5Show and tell
Present completed home videos and testimonials
(Where available) ‘Retrofit/Improved’ home open days
Educate and influence through face to face
Using our unique engagement model, we can test, learn, and advise on which homes have a greater propensity to respond to relevant messaging and engagement methods. Thus, greatly reducing the costs of your engagement programme.
Independent Social Impact Report (SROI)
Large engagement projects include a completely independent social value index report performed by HACT (Housing Association Charity Trust), that covers well-being, mental health, economic and fiscal valuations by campaign.
